There was one surprise winner at Super Bowl 2020: electric cars.
More than one of the most watched sporting events in the United States, the Super Bowl has become a platform for some of the highest profile ads. At this year’s event, car makers debuted a record four ads for electric vehicles (EVs).
This is particularly surprising given how car makers have historically underspent on electric car advertising. According to research, GM, Toyota, Nissan, Ford, Fiat-Chrysler and VW spent an average of $90 million per gas vehicle in 2017, compared with an average of $3.2 million per electric vehicle. Three of the four electric car Super Bowl ads aired during the most expensive first half advertising spots, all seeming to compete for who could be seen as most innovative in the EV space.
Here are the top four electric vehicle ads (along with their rebates, tax credits, and other incentives):
Ford Mustang Mach-E (2020)
Porsche Taycan (2020)
GMC Hummer EV (2021)
Audi e-Tron (2020)
With car makers finally investing significant advertising dollars into electric car Super Bowl ads, expect EV sales to accelerate and the most attractive incentives to phase out. Tesla and GM have already sold out their 200,000 electric car tax credits, and other car makers are not far behind. So get your electric car rebates and tax credits while they last.
To learn what rebates and incentives you qualify for, try our free electric car savings tools.