About us
EV Life is on a mission to make clean energy more affordable for everyone, starting with EVs.
Our Vision
“When it comes to buying a car, you shouldn't have to choose between saving the planet and saving money. We're on a mission to make it more easy and affordable for you to drive an EV than a gas vehicle.”
Our Story
The #1 barrier to electric vehicle adoption is upfront price¹.
Our co-founders Kevin and Peter founded EV Life to solve the problem they had: how to offset EV costs by knowing exactly what complex EV tax credits and rebates they actually qualified for. Our first prototype helped car buyers calculate their EV incentives in seconds—and today, it powers incentive calculations on NissanUSA.com and MBUSA.com. But even the world's best incentive calculator doesn't reduce the upfront price of EVs. Our customers asked us for more.
Today, we're building technology to eliminate the EV price barrier. Unlike traditional auto financing, EV Life’s technology empowers consumers to finance their EVs for less by bundling tax credits and rebates and home charger installation – all into one low loan payment. By eliminating the “green premium” for EVs, EV Life’s goal is to unlock affordability for millions of Americans who find EVs inaccessible and would otherwise purchase gas vehicles.
Tomorrow, our vision is to go beyond EVs into homes–making it more affordable to electrify everything from solar, heat pumps, backup batteries, and water heaters to induction cooking.
Our Team
We are a distributed, remote-first team on a mission to make EVs more affordable for everyone.
Standing on the
shoulders of giants.
We're proud to have been founded through winning Techstars Startup Weekend Folsom, mentored by the LACI Innovators' Program and the On Deck Climate Fellowship, and funded, in part, by a CalSEED grant from the California Energy Commission.
